Marketing Skills: Help your AI agent write copy and plan SEO

What it does

Marketing Skills is a pack of skills that gives AI coding agents marketing know-how for copywriting, SEO, ads and A/B tests. A skill is a markdown text file with know-how and step-by-step workflows for one task; once added to your project, the agent notices when you are doing a marketing task and applies the matching skill. Every skill first checks the product-marketing skill, which describes your product, audience and positioning.

How to use it

Install the skills with the recommended skills command-line tool, which detects your agents and asks where to put them; you can install all skills or pick ones such as cro (conversion optimization) and copywriting. Claude Code users can instead use its plugin system, and Codex users its plugin marketplace. Cloning or forking the repository also works.

Common use cases

• Ask your agent to rewrite your homepage copy, and the copywriting skill guides it to produce improved marketing text for that page.
• Give your agent your App Store or Google Play listing, and the app store skill has it return an audit with ways to improve it.
• Share competitor website addresses, and the competitor-profiling skill has the agent research them and write a profile of each competitor.